Ellips Hari Vitamin supported the first talent show program Kontes Putri Muslimah Indonesian in Indonesia and one of the big event held by Indosiar TV Station, to find a beautiful, talented, and broad-minded muslimah as the new shades in the entertainment in Indonesia. The auditions had been done in several big cities in Indonesia: Surabaya, Yogyakarta, Semarang, Bandung, and Jakarta during April 24-May 9, 2014. Behaviour, talent, and beauty became the basic judgement for the contestants. Furthermore, the talents in acting, singing, modelling or presenting became their value-added.
From all contestants, 20 finalists had been elected to join the quarantine session in Jakarta and attended inspiring and personality classes during May 22-29, 2014. The grand final was held at Teater Tanah Airku-Taman Mini Indonesia Indah on May 28, 2014. After had went through the assessment of juries in the quarantine and answered question in the Grand Final, Siti Nurmelia Baskarani (19) from Jakarta is the chosen winner of the talent show Putri Muslimah Indonesia 2014. She was able to get rid of two other finalists whom are Febi Rendra Febriani (18) from Lamongan as the runner up 1 and Hanifah Razan (21) from Wonosobo as the runner up 2.