Jakarta, November 28, 2018 – Hijrah can be interpreted as an effort to move towards a better direction. Sasha Halal Toothpaste, the first halal toothpaste with real siwak ingredients, carries out the #WaktunyaHijrah campaign. “We invite people to migrate to be better, including in choosing products that are consumed or used,” said Danti Nastiti, Sasha Halal Toothpaste Brand Manager, produced by PT Kino Indonesia, Tbk. One of the products consumed, including toothpaste for healthier teeth and mouth. “Moreover, at this time we see that the number of dental health problems is increasing,” Danti said.
When asked about the dental health of the people of the past versus the present, drg. Bambang Nursasongko explained, “Since long time ago, cavities (caries) has indeed become one of the most common dental and oral health problems. But compared to the ancients, the risk of caries in today’s society is increased, “he said. Modern eating patterns also increase the risk of cavities. This can be seen from the high number of caries in urban areas than in villages that still retain ancient habit.
“Modern society, like in cities, has a lot of processed foods, as well as sugary and carbonated drinks. So many carbohydrates are fermented by bacteria, “explained drg. Bambang Nursasongko, Sp.KG (K) from FKG UI, in a media discussion held by Sasha Halal Toothpaste in Jakarta, while villagers still consume a lot of fiber, which helps clean teeth from dirt, although now, the number of caries in rural areas is starting to increase, affected by the urban diet that began to spread to the village.
How to clean teeth, then and now
From ancient times, people have realized that oral health needs to be maintained. Among other things use rubbing ash, lime, betel, and siwak, depending on the region.
Siwak is one of the chewing sticks that has been used since 3,500 years ago. There are 182 types of plants that used to be used as chewing sticks. “Only siwak is still used because it is part of a certain religion (Islam). Rasulullah asked his followers to clean their teeth, and Rasulullah exemplified using siwak, “said DR. Siti Sadiah, Msi, Apr, Lecturer of Biopharmaca IPB.
Siwak comes from the branch of the Salvadora persica plant, which is widely used in the Middle East until now. To use it, the siwak’s stem is +20 cm long bitten by one end, until it decomposes like a brush. That’s how siwak mechanically clean teeth.
Not only cleaning teeth mechanically, siwak also contains a variety of active substances that are beneficial to teeth. There are fluoride, vitamin C, antimicrobials (benzyl isotiosianate), sulfur which can prevent inflammation of the gums, and tannins. “Tannins can cause rough teeth,” said DR. Diah. Rough in the teeth is the sign that teeth are clean.
So many studies that prove the benefits of siwak, when traced in the Google search engine there are about 8,000 studies related to siwak. “No wonder, siwak has been approved by WHO as an oral hygiene agent,” continued DR. Diah.
Now cleaning teeth becomes easier with a toothbrush and toothpaste.
From many benefits of siwak, unfortunately modern society no longer use it. The impracticality and difficulty in obtaining siwak are the reasons. “Now, Sasha Halal Toothpaste presents the first halal toothpaste with real siwak, which is able to clean teeth optimally and at the same time kill the bacteria that cause cavities and bad breath,” explained Danti.
Danti also explained that Sasha Halal Toothpaste uses siwak that is used by the original siwak which is splintered, not extracted like in other products. “Sasha Halal Toothpaste contains natural ingredients which Sharia also recommends, does not contain alcohol and other ingredients from animals. So, Sasha is Halal in the materials and the manufacturing process, “she said.
Sasha Halal Toothpaste, she explained, is present in two variants which are, Sasha Toothpaste Herbal Antibacterial and Sasha Toothpaste Whitening. Sasha Toothpaste Herbal Antibacterial contains original Siwak flakes and betel leaf extract which can kill plaque-causing bacteria and bad breath so the fresh breath lasts longer. And Sasha Toothpaste Whitening with original Siwak flakes, lemons and salt can provide double protection by making teeth look white.
In a way, Sasha meets the hidden needs of consumers. “Sasha meets the functional, emotional and spiritual needs,” concluded Danti. The addition of siwak in toothpaste not only functions as a cleaning agent, but also fulfills the emotional and spiritual needs of Muslim communities, who want to carry out the Sunna Rasul cleaning teeth with siwak.