Jakarta, Juni 2016 – In everyday life we meet with various good profession which most often forgotten and not fully appreciate from publics. And without realizing it, they contributed a lot in our daily life. The dustman, janitor public toilets, and rail train guard, are some of those professions were essentially bring good impact and benefit to publics.
By looking and realized these conditions, Cap Kaki Tiga collaborated with Alfamart to has initiatives to give appreciation for three (3) professions that has been serving the public through CSR activities named 1 Botol 1 Kebaikan. Through this activity Cap Kaki Tiga and Alfamart invite the public to give appreciation to the dustman, janitor public toilets, and rail train guard. By purchase of Cap Kaki Tiga flavors in bottled at Alfamart, directly we have donated Rp 200, – to the profession who wants to be appreciated.
“With this program, Cap Kaki Tiga is not only present as a brand but we have become part of the community which has obligation to give contribution to environment around us. We collaborated with Alfamart in this Ramadan month, which is the perfect moment for us to share. We chose these three professions because we realized, they have made a big contribution in our daily lives but not fully appreciated. So, all of collected donations from the purchase of Cap Kaki Tiga flavors in bottled at Alfamart will be directly given to the profession concerned. We hope this appreciation can be helpful and meaningful for them in the Ramadan month.”, said Mrs. Merliana as General Manager Marketing for Beverage Division PT. Kino Indonesia Tbk.
With 1 Botol 1 Kebaikan program hope can bring out a sense of caring from the inside to the surrounding environment, especially for those professions, so they can be more respected and appreciated. Let’s make 1 Botol 1 Kebaikan to be Million Bottles for Million of Kindness.
Mengenai Cap Kaki Tiga
Cap Kaki Tiga merupakan minuman yang memberikan solusi pereda panas dalam dan mengandung mineral alami (gypsum fibrosum dan calcitum) yang dapat mencegah dan ampuh mengobati panas dalam. Larutan Cap Kaki Tiga dengan resep turun temurun tepercaya dan. telah dikonsumsi banyak keluarga selama berpuluh-puluh tahun sejak tahun 1937. Larutan Cap Kaki Tiga secara efektif mengurangi gejala panas dalam seperti radang tenggorokan, bibir pecah-pecah dan gangguan pencernaan.
Untuk informasi lebih lanjut, silahkan hubungi:
Corporate Communication Department
PT. Kino Indonesia Tbk.
Telp: (62-21) 6545422